Want to travel on record and say "I was wrong".
Text of press unharness below, taken from www.att.com/android <---URL!!!
-----------------------------------
AT&T Launches Major Initiative to Bring 'Apps to All'
Company conjointly Plans to Launch 5 Android-Based Devices in 1st 1/2 2010
Las Vegas, Nevada, January 6, 2010
newsrelease
AT&T these days announced plans to launch 5 new devices from Dell, HTC and Motorola primarily based on the Android platform. the corporate conjointly announced a serious initiative to expand the universe of mobile applications beyond smartphones to a lot of mobile phones – and spur future app development for rising client electronics devices, its U-verse TV platform, and enterprise and tiny business workplaces.
At the fourth annual AT&T Developer Summit in Las Vegas, executives printed details including:
* New devices which will provide customers the foremost strong decisions of major operating systems (OS), as well as Android™, in the U.S.
* A goal to supply all major smartphone OS app stores
* An agreement with Qualcomm to standardize apps development for mid-range fast Messaging Devices using BREW Mobile Platform. These devices are utilized by several customers who traditionally haven't had an equivalent convenient access as smartphone customers to the market’s hottest apps
* a replacement AT&T SDK (software developer kit) to assist developers immediately begin to develop apps for these devices
* A considerably enhanced developer program and new relationships with international carriers that are meant to form it easier for developers to distribute apps in markets outside the U.S.
* Future initiatives to enable developers to form a lot of apps for AT&T’s U-verse TV, rising client electronics devices, and businesses
* a replacement AT&T Virtual Innovation Lab and 2 new Innovation Centers, which is able to facilitate developers and spur apps development
“Applications facilitate shoppers notice the total price and edges of mobile broadband networks, services and devices,” said Ralph de la Vega, president and CEO, AT&T Mobility and client Markets. “Today some AT&T customers will profit of quite one hundred,000 apps – however provided that they need the proper handset. Our goal is to bring a lot of apps to millions a lot of of our customers who wish convenient access to the market’s hottest apps. At an equivalent time, within the future, we tend to attempt to go well beyond mobile devices to spur apps development.”
In addition to ultimately giving a lot of customers a lot of decisions of applications, the long-term strategic initiatives announced these days can create it easier for developers to cheaply produce applications and reach broader audiences, and facilitate AT&T drive information revenues.
Extend Smartphone Leadership
AT&T can more its leadership in smartphones with the planned launch of 5 new devices from Dell, HTC and Motorola primarily based on the Android platform. Those devices, that are scheduled to be accessible throughout the primary 1/2 2010, include:
* A Motorola smartphone, powered by MOTOBLUR, with a novel kind issue and an AT&T exclusive
* Dell’s 1st smartphone, primarily based on the Android platform and an AT&T exclusive
* A HTC smartphone, primarily based on the Android platform, and an AT&T exclusive
AT&T customers with these devices can profit not solely from the nation’s fastest 3G network however conjointly the power to simultaneously speak on the phone whereas surfing the net or reading email. Customers will register for email notifications as a lot of details are accessible at www.att.com/android.
In addition, AT&T announced its goal to guide the trade in application decisions for smartphone customers by providing all major app stores. it'll preload the corresponding store for every device -- giving customers convenient access to thousands of apps optimized for his or her smartphone. Today, AT&T added to existing agreements with Nokia for Ovi store and Microsoft for Windows Marketplace by asserting an agreement for Android Market. It expects to announce a lot of app store agreements within the close to future and can provide carrier billing as a straightforward and convenient payment possibility for as several stores as potential.
‘Apps for All’ by Standardizing Apps Development with Brew Mobile Platform
De la Vega conjointly announced a big new agreement with Qualcomm to standardize apps development by adopting BREW Mobile Platform. With this agreement, AT&T intends to form BREW Mobile Platform its primary operating system platform for fast Messaging Devices, one among the company’s fastest growing classes of devices.
AT&T customers with these devices traditionally haven’t had an equivalent convenient access as AT&T smartphone customers to thousands of compelling, new applications. Since AT&T launched its pioneering line-up of fast Messaging Devices in fall 2008, regarding thirty % of the company’s postpaid customers who are new or upgrading have purchased this sort of device. AT&T is committed to spurring innovation and apps development for the several customers during this class.
Quick Messaging Devices are integrated devices that are price priced and texting centric; they need full QWERTY keyboards, either physical or virtual, and, since this past fall, full internet browsing capabilities. Customers with these devices are a lot of possible to demand apps, subscribe to messaging and information plans, and are an oversized potential marketplace for application developers, consistent with AT&T analysis.
AT&T Chief selling Officer David Christopher announced plans to start rolling out fast Messaging Devices with BREW Mobile Platform within the second 1/2 the year, in order that by year finish 2011, regarding ninety % of AT&T’s devices during this section are planned to be primarily based on BREW Mobile Platform. AT&T announced that Samsung are going to be its 1st device maker to launch a fast Messaging Device that includes BREW Mobile Platform. HTC, LG and Pantech are also building devices that includes BREW Mobile Platform for planned availability in late 2010 or early 2011.
“Today, developers should basically rebuild apps for various handsets and operating systems, increasing their prices, slowing the pace of innovation and stalling the delivery of mobile apps to customers,” Christopher said. “We wish to tear down the barriers and create it abundant easier for developers to succeed in our customers – and for our customers to access apps. Moving to 1 platform for this quick growing section of devices can facilitate developers reach millions a lot of customers who wish easy accessibility to the most well liked mobile apps.”
To help developers jumpstart apps development for AT&T’s BREW Mobile Platform devices, Christopher announced a replacement AT&T SDK that options support for BREW Mobile Platform, continued support for Java and widgets, and includes tools to assist developers faucet into AT&T network capabilities as they style and code their applications. The new AT&T SDK is on the market beginning these days at sdk.developer.att.com.
Taking the AT&T Developer Program to successive Level
AT&T includes a longstanding commitment to the developer community. it absolutely was among the primary major carriers to supply a developer program and has been rated the highest carrier development program for the past 3 years by Evans information. Today, AT&T executives conjointly announced plans, as well as some launch schedules, for a series of latest or enhanced developer resources including:
Technical support for developers via live chat -- one thing no alternative carrier, operating system supplier or handset maker offers these days – and a tripling of overall tech support by mid-2010.
* Revenue share that includes a uniform 70/30 split for third-party developers within the AT&T App Center.
* AT&T Sandbox, a virtual network setting for developers to check and evaluate applications, that is planned to be accessible in 2Q 2010.
* AT&T Developer Dashboard, a tool which will let developers track the standing of their app once submitted to AT&T, support digital signing of business agreements with AT&T, permit developers to line costs for his or her apps, and supply performance metrics and client satisfaction feedback. The dashboard is on the market currently for enterprise application developers and also the certification of rising devices. And for AT&T’s client development community, the dashboard will give required automation that is planned for the primary quarter of 2010.
* New selling and referral relationships announced these days between AT&T and alternative international carriers using GSM, the de facto world commonplace for wireless technology. the businesses will produce streamlined processes that facilitate developers create their applications accessible to their combined base of many several customers.
* AT&T Developer Council, an advisory cluster hosted by AT&T and created from leading development and technology firms and alternative influencers, like EA Games, Telenav and Bonfire Media.
AT&T conjointly announced an endeavor program with WaveMarket to form network location data accessible through Veriplace, WaveMarket’s cloud location aggregation platform currently in use by quite one,000 developers. Veriplace permits SMS, Web, WAP and IVR developers to develop location-aware apps and services across device classes and collaborating carriers. The trial program can launch within the coming back weeks.
AT&T Chief Technology Officer John Donovan conjointly said that a replacement AT&T Virtual Innovation Lab can open in Atlanta within the second quarter to supply developer support for speech, location and messaging APIs (application programming interfaces). additionally, 2 new Innovation Centers, one within the East and one within the West, are planned for late 2010 to supply 3G and 4G RF (radio frequency) development support, testing and demos.
{ 0 comments... Views All / Send Comment! }
Post a Comment